XOOB Network Opens 5-Day Creator Campaign With My Neighbor Alice and a $5,000 USDC Pool

XOOB Network launched a 5-day creator campaign with My Neighbor Alice on May 3, 2026
The reward pool is $5,000 USDC distributed to the top 100 creators
Distribution is based on XOOB's ImpactShare scoring model rather than a flat split
XOOB Genesis NFT holders receive an additional ImpactShare boost on their points
XOOB raised $1.6 million in 2024 with backing from Chromia, Mines of Dalarnia, and My Neighbor Alice
The XOOB platform launched on Chromia mainnet earlier in 2026
XOOB's Genesis NFT collection reached top 3 trending on OpenSea in March 2026
The campaign blends GameFi marketing with measurable creator infrastructure

XOOB Network announced a fresh creator campaign on May 3, 2026 in collaboration with My Neighbor Alice, framing the partnership around measurable creator output rather than a flat content sponsorship. "A new campaign is now live on XOOB in collaboration with @MyNeighborAlice. 5 days. 5,000 USDC reward pool. Top 100 participants are rewarded based on ImpactShare performance. Publish content. Drive real attention. Earn your share," the network posted. source

The campaign is small in absolute dollar terms by GameFi-marketing standards. It is more interesting as a structural example of how XOOB is positioning the relationship between creators, platforms, and on-chain activity in 2026.

How the ImpactShare Model Works

XOOB has built its platform around a scoring system it calls ImpactShare, which measures creator output not just by reach but by verifiable downstream actions. XOOB describes itself as an ImpactFi platform connecting social influence with on-chain performance, and it positions ImpactShare as a unified measurement layer for creator influence, user actions, and verified product adoption. source

In practice that means a creator who posts about the My Neighbor Alice campaign earns ImpactShare points based on what their content actually drives, not just the impressions it generates. Sign-ups, in-game actions, on-chain transactions, and other measurable behaviors feed into the scoring. The top 100 contributors at the end of the 5-day window split the $5,000 USDC pool by relative score.

That is a meaningful difference from how most influencer marketing works in crypto, where flat-fee deals or fixed-bounty payouts dominate. The trade-off is that creators who can drive actual conversions are rewarded more than creators who can drive only impressions, which favors a smaller, more focused creator pool over the wide top-of-funnel approach.

Worth Noting

Worth noting: A scoring model that rewards conversions over reach changes the incentive shape for creators. Smaller accounts with engaged communities can outperform larger accounts with broad but passive followings, because the math rewards downstream action rather than view counts.

Why This Collaboration Specifically

XOOB and My Neighbor Alice have a relationship that predates this campaign. XOOB raised $1.6 million in pre-seed funding in 2024, with backing led by Chromia and including support from Mines of Dalarnia and My Neighbor Alice as ecosystem partners. source

That history makes the May 3 collaboration more than a one-off marketing deal. It is the latest visible touchpoint between two projects that both run on Chromia, share an ecosystem, and have aligned incentives around growing the broader Chromia gaming community. For XOOB, the campaign is also a chance to show that its ImpactShare model works at the scale of a smaller, focused promotion before scaling to bigger pools.

The $5,000 reward size is relatively modest. That is consistent with XOOB's apparent strategy of running a steady stream of campaigns rather than chasing single large pushes. Campaigns at this scale produce repeatable measurement data, give creators ongoing monetization opportunities, and let XOOB iterate on the ImpactShare model without large amounts of capital at stake per cycle.

Where XOOB Sits in the Chromia Ecosystem

XOOB launched on Chromia mainnet earlier in 2026 and quickly produced a noticeable on-chain footprint. The XOOB Genesis NFT collection was minted as part of the platform's growth strategy and gives holders additional ImpactShare boosts on their campaign points, amplifying earned scores including those driven by verified user activity. source

The platform's earliest growth metrics were unusually fast. XOOB onboarded thousands of creators within days of its Influencer NFT Campaign launch in March 2026, with over 30,000 connected wallets and 23,000 linked social accounts in the first 24 hours, while the Genesis collection reached top 3 trending on OpenSea and produced roughly $100,000 in 24-hour trading volume. source

That scale of creator onboarding in a single day is unusually high for a Chromia-native project, and it gives XOOB a meaningfully larger active creator base to work with for campaigns like the May 3 collaboration with My Neighbor Alice. The size of the Genesis-holder boost on ImpactShare points also creates a clear incentive for active creators to acquire and hold the NFT, which compounds the campaign-level effect.

What Creators Should Know

For creators considering participation, the practical mechanics are worth checking carefully before committing time. The 5-day window is short, which favors creators who can publish quickly and produce content that drives measurable actions in the first 48 hours rather than slowly building reach over the campaign period.

The ImpactShare scoring also means that simply posting promotional content is not enough. Content that drives My Neighbor Alice sign-ups, gameplay starts, raffle ticket purchases, or other verifiable actions will outperform content that only generates likes or impressions. Creators who already have a Web3 gaming audience will find this easier than creators trying to convert a general audience cold.

Holding an XOOB Genesis NFT also gives an ImpactShare multiplier, so creators who own one start with a structural scoring advantage compared to those who do not. That advantage matters more in tight competitions for the top 100 slots than it does in larger distribution pools.

Tip

Tip: For short campaigns with leaderboard-style payouts, the most effective content is usually published in the first 48 hours of the window, when early engagement compounds and competing creators have not yet saturated the topic. A late-cycle post in a 5-day window typically converts at a fraction of the rate an early-cycle post does.

What This Means for the Broader Web3 Creator Economy

The XOOB and My Neighbor Alice campaign is one data point in a slow but steady shift in how Web3 projects market through creators. The flat-fee influencer deal that dominated the 2021 to 2022 cycle has lost credibility because it consistently failed to convert into real user activity. Projects paid for posts and got attention spikes that did not translate into retention.

Performance-scored creator campaigns address that problem directly by paying creators based on what their content actually produces. The challenge is measurement infrastructure. Without a verifiable scoring layer that all parties trust, performance-scored deals collapse back into either subjective assessments or simple reach metrics.

XOOB's bet is that the ImpactShare model, anchored on Chromia and integrated with partner projects like My Neighbor Alice, can serve as that measurement layer. The May 3 campaign is a small but visible test of whether that infrastructure delivers in practice.

Risk Factor

Risk factor: Performance-scored creator campaigns are zero-sum within the reward pool. The top 100 winners are rewarded; the next several hundred contributors typically receive nothing. If you are committing significant time as a creator, evaluate the scoring model and your realistic chance of placing in the top 100 before betting your weekend on it.

Frequently Asked Questions

What is the XOOB and My Neighbor Alice campaign?

The campaign is a 5-day creator promotion that launched on May 3, 2026. Creators publish content about My Neighbor Alice through XOOB's platform, and the top 100 contributors split a $5,000 USDC reward pool based on XOOB's ImpactShare scoring model.

What is ImpactShare?

ImpactShare is XOOB's scoring framework that measures creator performance based on verifiable downstream actions rather than reach alone. It combines social influence with measurable on-chain activity to score creators across campaigns, with XOOB Genesis NFT holders receiving an additional points boost.

Where does XOOB run?

XOOB is built on Chromia and launched on Chromia mainnet earlier in 2026. The platform is part of the broader Chromia gaming ecosystem that also includes My Neighbor Alice, Mines of Dalarnia, and other projects.

How is XOOB funded?

XOOB raised $1.6 million in pre-seed funding in July 2024, with backing led by Chromia and supported by Mines of Dalarnia and My Neighbor Alice. The funding has since supported the platform's mainnet launch and the Genesis NFT collection.

Should I join the campaign as a creator?

If you already have a Web3 gaming audience and can produce content that drives measurable actions in the first 48 hours, the campaign is worth considering. If you are starting from a general audience or expecting to win on reach alone, the ImpactShare model is unlikely to favor you. Holding an XOOB Genesis NFT also provides a meaningful scoring boost that improves your odds of placing in the top 100.