The Sandbox: What is the Create to Earn Concept

The Sandbox (SAND) added SM Entertainment partnership for create to earn concept. Season 2 Alpha coming soon.

The Sandbox recently announced its partnership with another powerful brand, SM Entertainment Group. The entertainment giant will add one more media to its mix – a land estate in the Sandbox metaverse

The partnership will introduce a Play to Create ecosystem, where the land estate will be dedicated to events and content. Players will also be able to generate metaverse items and wrap them as NFTs. For now, The Sandbox still allows only vetted artists to generate items, and a wider inflow of creators is slowly unrolling.

The Sandbox now counts as many as 200 high-profile landowners, including celebrities and prominent corporate brands.

The Sandbox is still close to being top-ranked digital real estate. But in the past days, sales on The Sandbox have slowed down. On OpenSea, top positions belong to NFT Worlds and Worldwide Webb Land, which went through significant growth in the past days as they launched recent map sales. 

The Sandbox is now preparing to start Alpha Season 2, after running one play session with rewards. The alpha test will require a pass to enter, and it is possible previous Season 1 passes will be valid. During the first alpha test, the price of SAND rallied, and user interest picked up, driven by special NFTs awarded for test play.

The expectation is that Season 2 may start toward the end of February, though The Sandbox has not placed a ticket link on its website yet.

SAND Token Takes Step Back

Despite the ongoing development for The Sandbox, the native SAND asset took a step back. The slide was mostly caused by overall market weakness as all crypto coins and tokens stepped back. 

SAND is down more than 17% to $2.69, distancing itself from expectations of moving in the $5-10 range. SAND may benefit from a recently announced Binance trading competition with $100K in rewards. The competition will run until the end of February.

SAND, however, is not guaranteed to continue its gains, and may be the arena of short trading betting on a continued price slide.

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