Decentraland Taps Top Brands for First Metaverse Fashion Week

Decentraland (MANA) attracted Estee Lauder, Dolce & Gabbana, Forever 21, and Selfridges for exclusive virtual events.
  • Selfridges opens first metaverse department store.
  • Players can test wearable NFTs before purchase.
  • MANA rallied to $2.70, expecting a bigger breakout on renewed interest in metaverse games.

The fashion universe goes from the real world to the digital world, as the four-day Decentraland (MANA) 2022 Metaverse Fashion Week (MVFW22) opened its virtual doors on Thursday.

From March 24 to March 27, at least 70 brands, artists, and designers from New York, London, Milan, Paris, and Tokyo will participate in the first metaverse-backed Fashion Week. 

Selfridges Builds First Metaverse Department Store

Famous brands, including Estee Lauder, Dolce & Gabbana, Forever 21, and Selfridges, are joining the event.

Selfridges promoted its metaverse presence with a first of its kind metaverse department store to acquire skin and fashion NFTs. With the added Decentraland technology, all items can be tried on the avatar before purchase. 

Organizers of the Fashion Week promise four days of runway shows, after-parties, shopping opportunities, talks, runway shows, and many more.

Decentraland Foundation’s Creative Director Sam Hamilton commented, “Metaverse Fashion Week serves as the perfect, monumental event to introduce to the world the philosophy behind everything we build. A space built by and run for by its community. Through MVFW22, we endeavor to broaden the horizon of what ‘metaverse’ means. We just leveled up the playing field for the world of fashion and decreased the limitations. Even in the metaverse, you’ll be needing a ‘fit.'”

In a statement, Digital innovation lab Kollectiff said it would host a catwalk titled The Metaloop during Fashion Week. Kollectiff is partnering with Unxd to feature catwalk shows, after-parties, pop-up shops, and immersive experiences for all visitors.

Kollectiff CEO and Co-Founder, Tino Vivo, said, “Kollectiff is elated to be participating in Decentraland’s Metaverse Fashion Week with major companies in the fashion and tech industries. We are looking forward to debuting our full collection of Metahelments and outfits from Kollectiff’s The Metaverse Travel Agency (The MTA) drop. We are grateful to work with partners such as Decentraland and DressX.”

How Fashion Week Boosted MANA Token

The hype around Fashion Week immediately reflected on the market price of MANA. The token rallied from $2.50 to above $2.70. MANA is also a top P2E token in terms of market capitalization, and reflects the value of metaverse gaming space. This led to expectations of more gains based on speculative trading. 

MANA fuels the sale of virtual land plots on Decentraland. OpenSea shows the project is still the third most active in trading digital land plots. 

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